“It is in disruptive innovations, where we know least about the market, that there are such strong first-mover advantages. This is the innovator’s dilemma.
Companies whose investment processes demand quantification of market sizes and financial returns before they can enter a market get paralyzed or make serious mistakes when faced with disruptive technologies. They demand market data when none exists and make judgments based upon financial projections when neither revenues or costs can, in fact, be known. Using planning and marketing techniques that were developed to manage sustaining technologies in the very different context of disruptive ones is an exercise in flapping wings.”—The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, Clayton M. Christensen
Half were told that the statements would be erased, while the other half believed the statements were saved. When asked to recall those facts from memory, the “erased” group fared almost 40 percent better.
Small but interesting experiment. Why store information in your brain when its easily retrieved in the cloud?
“The history of being spectacularly right has a shadow history lurking behind it: a much longer history of being spectacularly wrong, again and again. And not just wrong, but messy.”—Where Good Ideas Come From: The Natural History of Innovation, Steven Johnson